Led planning discussions for registrations and turnout
Worked closely with the team ahead of execution day
Result
High turnout and strong engagement across all metrics
Planning Meeting Screenshot
Internal planning session — team meeting ahead of OOU FutureTech Conference execution
A5Web3 Onboarding Workshops (Physical)
In-Person · Education
Execution
Conducted in-person onboarding sessions for students
Introduced Web3 fundamentals, wallets, and ecosystem tools
Workshop Photo
Live onboarding session — teaching students Web3 fundamentals, wallets, and Solana ecosystem
A6OOU Career Expo
Ongoing · Partnerships
Role
Strategist & Partnership Lead
Execution
Leading partnerships and growth strategy for the expo
Current Results
300+
Registrations so far
10+
Partners secured
Ongoing Project
A7Chicago Digital Academy
Strategy · Director
Role
Director of Planning / Strategic Advisor
Context
Chicago Digital Academy is an online learning platform offering paid courses
Designed a physical orientation event as a growth funnel to drive course signups
The event was not just a conference — it was a strategic acquisition channel for student registrations into the academy
Execution
Advised the CEO on the orientation event growth strategy from scratch
Focused on attracting real, active students
Built a registration funnel that converted event attendees into course signups
Results
730+
Event Registrations
400+
Verified Attendees (checked-in)
Paid
Ongoing course signups post-event
Registration Proof
Orientation Registration Form — 730 responses
Strategy Proof
Growth Thinking
Retention over vanity metricsPrioritize active, engaged users over inflated follower counts. Real traction is measured in participation, not presence.
Community-first, then scaleBuild a loyal core before pushing growth. A tight-knit 100 outperforms a passive 10,000 every time.
Distribution via existing networksLeverage WhatsApp groups, X threads, and existing communities instead of paid acquisition — lower cost, higher trust.
Onboarding funnel design for student ecosystemsExperienced designing structured onboarding flows — tested at scale with 300+ physical onboards and 700+ digital registrations.